Perfume ATARA by By-jungo

ATARA is a new fragrance product from By-jungo, a local Australian perfume brand that targets a global youth demographic, between the ages of 20-40. The perfume brand hopes to provide a moment of healing for people who are busy at work and living a stressful life day in and day out. Through the scent, the user is transported to a dreamy place where they can enjoy a wonderful paradise that is completely different from the real life.
The perfume packaging and bottle design uses a lot of gray concrete material to represent the exhausted state of life of the customer most of the time. The arch and the organic shape of the flower inside the bottle represent the entrance to the dream world and the beauty of the dream world. The fragrance brand wants to convey the fragrance release of the customers for a moment to take them away from the real life and go to a dream world where they can relax and enjoy.
The fragrance campaign also uses a lot of blue and green, illusion glass material and water elements, trying to create the appearance of a fantasy land and present it visually to consumers, creating empathy.
Flash stores as an effective means of offline product promotion, in this marketing process is mainly to provide a new unique and immersive brand experience for potential customers. The store uses a lot of reflective materials and physical interactive lighting, as well as curved lines and water mist making devices to create an immersive dream space in a relatively small 4mx4m room that is completely different from the real world outside the flash store. The moment the visitor enters the flash store, he or she enters another mysterious, beautiful, dreamy otherworld. Just like every time when they use ATARA perfume.